MEMPROMOSIKAN BUDAYA LOKAL DAN INDUSTRI KREATIF MELALUI SEKTOR PERFILMAN

Abstract

This paper discusses about Indonesia Swell in promoting local culture and creative industries through the film sector. The study dilator is behind the development of the Indonesian film sector which has increased but is still lacking in the aim of spreading cultural values. The purpose of this paper is to provide ideas on the concept of cultural dissemination with the branding of Indonesia Swell that is applied through the film sector so that it can be a characterization of culture. The base that supports this paper is Law Number 33 of 2009 concerning Film.The method of writing paper uses a type of secondary data in the form of publication documents from various sources, including Law Number 33 of 2009 concerning Film, Indonesian Film Agency. The results of discussion show that film as a media of cultural dissemination is able to change a thought, and the pattern life of the community. In addition, film can be a vehicle for promoting Indonesian culture and creating the image of a nation.So it is needed synergy between the government, filmmakers and the community in developing a spread of culture called Indonesia Swell.